Besides the 17 eateries now available on the Wonder app, Lore said there are dozens, sometimes hundreds of local restaurants within five six seven miles of your house. We think that’s a big opportunity.”Įnvoy is a delivery service for local restaurants that will compliment Wonder. You can put these ovens in hospitals, schools, stadiums and bars, and we could literally send the kits that come out of our commissary kitchen and a low-skilled person could cook incredible quality food. “In addition to what we’re doing on these trucks, we can extend out in many different categories,” he said. “It’s B to B businesses where we’ll leverage this content and R&D capability. When Wonder buy the rights, it acquires all of the off-premises rights, that is, everything outside of the restaurants proper. In addition to the mobile venue, Lore said there are other applications for the restaurant recipes. “It’s really attractive pricing and a very high quality, healthy meal,” Lore said.Īs Lore plans to scale the business, he said Wonder will pay a minimum of $22 an hour for chefs and as the service starts to roll out across the country, hiring hundreds of thousands of people, “eventually over a million people at scale – that’s a lot of jobs,” he said. One is tacos for the family, the other is a chicken dinner with veggies and mashed potatoes, and both feed a family of five for $37 and $40, respectively. In addition, two restaurants offer family-style meals where the dishes are not plated. He said Wonder prices will be commensurate with “anything from a burger from a fast casual burger place and what you’d expect from a pizza restaurant for a Silverton pie, all the way up to Bobby Flay Steak. Of course, affordable is relative, and Lore didn’t offer an exact price range. This is a proper industrial kitchen oven that’s outside the door, firing up pizza, a steak, chicken, fish, fries, barbecue, anything you want at a affordable prices and in a sustainable way.”
This is not microwave and not the stuff they use on airplanes. “A fully outfitted van with a kitchen inside pulls up in front of you door and literally cooks the food in a real oven.
“The ability to have an app to have an access 17 restaurants today, but in the future, 30 or 40 of the most incredible restaurants and chefs around the country is one of the reasons to be excited about this,” Lore added. This certainly beats ordering in or picking up and certainly could be a treat on one night you decide to do this rather than cook.” You’re having to cook most nights or order in. Many people don’t go out to eat that often in the suburbs, even the wealthy suburbs. “People are going to enjoy the social setting of dine-in restaurants, but you’re eating seven dinners a week and maybe you go to a restaurant, if you’re lucky once. “People still want to go out to restaurants once a week or once every few weeks,” Lore added. That’s not going to happen, not in the near future, at least. “We’re certainly not looking to people ordering four times a week. Once a week is enough to create a massive business,” Lore said. “There’s 130 million households in America.
Wonder doesn’t aim to replace restaurant dining Lore believes consumers still want to eat out, cook for themselves and entertain at home, but he still has big ambitions for the app, even if it’s used only once a week. “It’s a combination of density and income level, so if you have a low income area that’s very sparsely populated, that’s not going to work, but if you have high income sparse, and low income dense, that could work.”įueling Lore’s outsize vision will require lots of capital and Wonder has raised venture funding from partners, including NEA, Accel, GV, General Catalyst, and Bain Capital VenturesīCSF. Lore declined to divulge the amount of the raise, but it’s believed to be about $500 million.Ī Wonder meal from Maydan's Tawle menu, a Mediterranean restaurant in Washington, D.C.
could be ripe for the Wonder mobile meal service. “We’re adding over 1,000 he said, noting that two-thirds of the U.S. “Next year, we’re hitting lots of areas in New Jersey, Connecticut and Westchester,” Lore said. Lore said over 60% of households placed orders and Net Promoter Scores were in the upper 70s, “which is unprecedented in the food business.” Wonder has been in test mode in Westfield, N.J., where demand has been high and there’s been a high rate of repeat customers and consumer satisfaction. The mobile units have fully-electric cooking and in time, the fleet of trucks will be electric too, he said. Lore said sustainability is a big part of the story.
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